PelicanTxt.com — Press Releases:

19 November 2007

SMS Messaging – The Greatest Marketing Channel Available

Mobile phones have, in recent times, become much more than just phones. They are now packed with other useful features like alarms, calculators, personal organizers, cameras, and have almost unlimited future potential (TVs, radio, etc), making them the must-have all-in-one handheld device that is carried and used constantly.

In today’s era they are practically an extension of the human body! This makes the mobile phone the greatest potential marketing channel available. They offer immediacy and targeting that far exceeds any other marketing medium out there.

PelicanTxt.com are at the forefront of the modern age when it comes to SMS marketing solutions, providing an effective platform for reaping SMS marketing success with minimal levels of cost.

Text messaging is a very cheap method of communication. It is significantly less expensive than direct mail and compared to mass mediums such as radio, press and TV, avoids the wastage. To elaborate, a TV commercial is probably only relevant to say 2% of people who view it. But with PelicanTxt’s import feature, you can upload your existing client contact database into your contact box, therefore targeting your campaigns so that only customers who are likely to be interested in your message will receive it. Not only does this avoid wastage and save money but it also preserves the public’s perceived value of text messaging as a useful and informative service rather than an intrusive annoyance.

Furthermore, PelicanTxt’s messaging service provides a more resonant message than a phone call or even e-mail or regular mail. Mobile phones are almost constantly with their owner, and they are alerted when a text comes in, which they’ll see onscreen next time they look at their phone. Whereas often direct mail is thrown away before being opened and email is either

intercepted by spam filters or is deleted before being read, when the user decides to get around to checking their email that is!

Because PelicanTxt’s messaging service is fast, (almost instantaneous) messages usually reach the recipient within SECONDS. This makes it great for last minute offers or urgent information that your client needs to know about.

Response rates for text messaging are much higher than for any other form of advertising – people remember a text message. Typical response rates are 10% – though if you plan well, you can achieve rates much higher than this.

For details of how you can make the most of marketing your products and services using SMS text messaging with PelicanTXT, log on to www.pelicantxt.com

Editor’s Note: PelicanTXT is represented by online advertising consultancy, Top Position. Please direct all press queries to Billy Howe. Email: Billy@topposition.co.uk or call: 0800 094 9001.

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